Cate Wilson Marketing

I have been an advertising and marketing professional for over 10 years. Beginning my career at an advertising agency taught me the value and importance of structure, team communication, creative innovation, and user experience. Through my time in account management, I developed a deeper knowledge of strategy and the importance of client relationships. When I began working at a nonprofit as an advertising (media) specialist, I became more focused on data-driven results and optimization. I also saw first-hand the value of human connection and just how powerful an impact that marketing can make.

I have represented various industries and held positions both client & agency-side – giving me a unique understanding of how both sides of the coin operate.

My working strengths are rooted in a collaborative spirit. I am someone who is always looking at the big picture with an eye for detail.

Key Experience:

• Mass marketing
• Out of Home
• Traditional Media Placement for print and OTT
• Direct Mail Marketing
• Shopper Marketing – Including Point of Purchase
• Data Driven Strategy