‘Take time to gather up the past so that you will be able to draw from your experience and invest them in the future.’
– Jim Rohn
Professional Skills
- Project Management
- Relationship Management – Internal & Vendor
- 10 Years Marketing Experience across various industries
- Media Buying/Management
- Digital Marketing (familiar with SEO/SEM strategies, Paid Search, Digital Display, Social Media)
- Experience with Workfront / ProofHQ creative review and project management software
- Above-average attention to detail
- Self-starter with the ability to work on and manage several projects at a time
- Budget management
- Direct Mail
- Constant Contact
- Canva
Business Development Consultant
THE EARLY YEARS PLACE
August 2023 – December 2023
- Worked closely with the owner/founder to identify key areas of business growth opportunities
- Aided in the identification and optimization of back-end business operations
- Consulted on marketing initiatives
Communications and Operations
ARKANSAS ADVANCED ENERGY ASSOCIATION AND FOUNDATION
June 2022 – April 2023
- Constant Contact Email Management
- Web Management
- Membership Liaison
- Managed monthly industry communication comprised of relevant state-wide news, national news, and member updates via Constant Contact platform
- Worked with Executive Director to develop press releases disseminating foundation and association information and updates to local media
- Planned and executed annual meeting, grossing approximately $5,000 in revenue
- Managed Association and Foundation web updates, using WordPress to create blog posts, write updates, etc.
Advertising Specialist
Advertising Strategist
HEIFER INTERNATIONAL
June 2018 – June 2022
- Media Buying – Print and OTT
- Internal Communication
- Vendor Relationship Management
- Project Management
- Implemented use of QR codes on various print ads with the goal of acquisition of monthly donors. These ads are currently outperforming expectations
- Develop paid advertising media plans and strategies designed to raise brand awareness of Heifer within target demographic
- Streamlined production process for team members, which drove successful executions for projects and campaigns
- Manage evaluation of new media opportunities & procurement of buys
- Collaborate with cross-functional teams to develop and implement
- Worked to develop 2020 holiday brand campaign which was tested in 10 markets, resulting in an increase of donations (revenue) by 14%
- Coordinate and implement paid advertising plans to ensure media placements align with approved strategy and target audiences
- Directly manage relationships with advertising media representatives to ensure contracts are completed, creative is delivered by assigned deadlines and media is live on scheduled delivery date
- Compile campaign performance data and update reports on campaign status
Additional Professional Experiences and Positions
FUQUA CAMPBELL, P.A.
Legal Assistant
(November 2015-June 2018)
PUBLICIS GROUPE / PUBLICIS HAWKEYE
Account Executive, Defender Direct | An ADT Authorized Premier Provider
(February 2014-April 2015)
CJRW
Senior Account Executive
(April 2015-July 2015)
TRACYLOCKE
– Sr. Project Manager – Pizza Hut Team
– Account Executive – Pizza Hut Team
– Assistant Account Executive – T-Mobile Mobile Broadband
– Project Manager – TXU Energy, Texas Lottery, HP Worldwide
(June 2010-February 2014)
Education & Professional Certificates
University of Arkansas (2005 – Dec.2010)
Bachelor of Arts – English Journalism & Psychology
University of Texas – McCombs School of Business (2020)
Digital Marketing Bootcamp Certification
References
While the resume above speaks to my professional and technical skills, I invite you to contact me for references. Please let my former colleagues and supervisors speak to my soft skills and work ethic.
Cate Wilson Marketing 